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Sunscope Recalls NÜTRL-Branded Tumbler Cup in Canada. 

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tumbler recall
Sunscope has initiated a voluntary recall in Canada of a promotional tumbler cup due to a manufacturing defect that may present a safety hazard. This NÜTRL-branded tumbler, manufactured by Sunscope, was offered as a gift with purchase in select stores in Canada in April and May of 2024. Based on their testing to date, Sunscope has determined that some of the tumblers may contain a chemical cleaning solution that was trapped between the inner walls of the tumbler, which contains some levels of sulfuric and phosphoric acids. This solution may release when the tumbler is filled with liquid, posing a potential risk of serious injury. The interaction between the solution and the tumbler may also result in elevated levels of iron, chromium and nickel. A range of health effects has been associated with ingestion of these substances, including burning of the lips, tongue, throat, stomach, and other tissue damage, and nausea, vomiting, stomach cramps and diarrhea. Health effects associated with skin contact with these substances include blistering, burns, pain, and redness. Consumers should immediately stop using the recalled tumbler and call this toll-free number for further information: 1 (866) 846-1778; or email nutrltumblerca@sedgwick.com. If you are experiencing any symptoms, you should seek medical attention. Visit the Canadian Centre for Occupational Health & Safety website for more information on sulfuric and phosphoric acid and potential symptoms of exposure: www.ccohs.ca/oshanswers/chemicals/chem_profiles. Consumer safety is our top priority. Together with Sunscope and NÜTRL Canada, we are working with Health Canada to proactively notify consumers.
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Shopify

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The Ask

Shopify believes that entrepreneurship is an opportunity for everyone. They also recognize that one of the hardest things about becoming an entrepreneur is knowing where to start. To help aspiring entrepreneurs take on these challenges, they have created easy-to-use resources through their Build A Business Program to provide support as individuals take their ideas and turn them into reality.

With an opportunity to promote the program, Shopify came to our team looking to create a convenient, one-stop solution for early-stage entrepreneurs, giving them helpful tools, skills, and knowledge to start their own businesses.




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The Strategy

Purposeful promotional products have the ability to create meaningful connections with the intended audience. By creating merchandise that is a cohesive and effortless extension of your brand, you will amplify your messaging and give longer lasting impact to your marketing campaign.

To support their program, our team partnered with Shopify to create a new entrepreneur starter kit designed to offer people important resources to help them start, run, and grow their new businesses. Built for the go-getter, Business in a Backpack was designed to resonate with the experiences of aspiring entrepreneurs and included functional customized products including a Shopify-branded backpack, Shopify’s comprehensive business starter guide, exclusive offers from Printful and TikTok, a 14-day Shopify free trial, a Shopify-branded Dingbats notebook, a pencil, a Shopify-branded stainless steel water bottle, and more!

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The Results

The launch of the starter kit created plenty of excitement, as Shopify announced its release via the Shopify Supply merchandise store, branded and influencer social media posts, strategic out-of-home placements in New York City and Toronto, and as a giveaway on Instagram. The launch also effectively generated FOMO by announcing that the first $1M worth of starter kits would be given away for free. The campaign was so successful that Shopify sold through all kits less than an hour after launch and placed orders for additional inventory as audience demand remained high.

Interested in learning more about creating fully customized merchandise solutions?

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