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Sunscope Recalls NÜTRL-Branded Tumbler Cup in Canada. 

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tumbler recall
Sunscope has initiated a voluntary recall in Canada of a promotional tumbler cup due to a manufacturing defect that may present a safety hazard. This NÜTRL-branded tumbler, manufactured by Sunscope, was offered as a gift with purchase in select stores in Canada in April and May of 2024. Based on their testing to date, Sunscope has determined that some of the tumblers may contain a chemical cleaning solution that was trapped between the inner walls of the tumbler, which contains some levels of sulfuric and phosphoric acids. This solution may release when the tumbler is filled with liquid, posing a potential risk of serious injury. The interaction between the solution and the tumbler may also result in elevated levels of iron, chromium and nickel. A range of health effects has been associated with ingestion of these substances, including burning of the lips, tongue, throat, stomach, and other tissue damage, and nausea, vomiting, stomach cramps and diarrhea. Health effects associated with skin contact with these substances include blistering, burns, pain, and redness. Consumers should immediately stop using the recalled tumbler and call this toll-free number for further information: 1 (866) 846-1778; or email nutrltumblerca@sedgwick.com. If you are experiencing any symptoms, you should seek medical attention. Visit the Canadian Centre for Occupational Health & Safety website for more information on sulfuric and phosphoric acid and potential symptoms of exposure: www.ccohs.ca/oshanswers/chemicals/chem_profiles. Consumer safety is our top priority. Together with Sunscope and NÜTRL Canada, we are working with Health Canada to proactively notify consumers.
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Tim Hortons

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The Ask

Tim Hortons has been celebrating their passion and coffee expertise for over 50 years. In its storied history, the restaurant has become more than a shop for coffee and baked goods and is a symbol of Canada and its values.

Serving more than 5 million cups of coffee a day and maintaining a deep connection to their communities and guests from coast to coast, the team at Tim Hortons saw an opportunity to celebrate their customers on National Coffee Day. With branded merchandise being a key component to the idea, the client came to our team looking to create a viral campaign that would highlight their iconic Double Double and always fresh coffee.




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The Strategy

In partnership with their agencies, we collaborated to create a marketing campaign that commemorated National Coffee Day with limited edition and completely custom promotional products. The collection of apparel and mugs was inspired by their Double Double coffee, with quality, style, and function being a focus for the merchandise.

Precisely matching the product colourways to the creamy look of a Double Double coffee, our team produced a collection of three product lines with the direction that each would launch in three distinct “drops” every twenty minutes on National Coffee Day, just like a fresh pot of Tim Hortons coffee! The campaign would also create FOMO, as once a new product line launched, it would only be available for twenty minutes. Each product line included a custom hoody, t-shirt, sweatpants, and mug – with each succeeding launch featuring new Double Double artwork.

tim hortons work

The Results

This program was a unique offering, and the launch was heavily promoted on social media. The lead up to the campaign featured teasers, and in addition to the Tim Hortons social channels, was promoted by influencers and articles within some of Canada’s largest news sources.

At 10am on National Coffee Day, the collection officially launched with the first of three Double Double product lines – and proceeded to sell out within minutes! This trend continued throughout the day, and with the incredibly high demand, our team was able to double the production order on the day so that more merch could be made available for purchase. At the close of the campaign the collections had completely sold out, and the aftermarket resale of the merchandise proved to be successful as well.

Interested in learning more about creating fully customized merchandise solutions?

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