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Coke Canada Bottling

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Coke Canada Bottling

Celebrating Gold at the MarCom Awards 2025!

Coke Canada Bottling wanted to strengthen its connection with their employees by launching the best-in-class employee engagement program called Bravo! The goal was to celebrate and recognize employees for their milestone achievements and reinforce Coke Canada’s values of inclusivity, joy, and responsibility.



The Big Question

How can recognition move beyond a simple gesture to become a culture that fuels performance?

Coke Canada Bottling wanted to ensure recognition wasn’t just about awards or milestones. They asked: How do we build a scalable, seamless program that celebrates employees at every stage of their journey — from day one to decades of service — while reinforcing engagement, loyalty, and brand love?

coke IR site on computer


The Ask

Coke Canada Bottling wanted recognition to be more than a gesture — they wanted it to be a culture. Their challenge was to design a program that could:

Welcome new employees with a meaningful first impression

Celebrate service anniversaries across decades of tenure.

Empower managers and peers to recognize achievements in real time.

Extend recognition seamlessly across every corner of the business, including mobile and offline environments.

The goal was clear: build a scalable, best‑in‑class recognition program that would strengthen engagement, simplify management, and embed appreciation into the employee journey.

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The Strategy

Staples Promotional Products partnered with Coke Canada Bottling to create Bravo!, a comprehensive recognition program designed to fuel performance and culture. Key elements included:

Curated welcome kits and branded essentials for new hires

Milestone awards and gift choices for anniversaries from 1 to 50 years

Real‑time recognition tools to empower managers and peers

Mobile‑friendly and offline solutions to ensure accessibility across the workforce

The program was built to be seamless, scalable, and aligned with Coke Canada’s values — turning recognition into a daily practice rather than an occasional perk.

Bravo!
coke bottling people

The Result

Bravo! transformed recognition into a culture at Coke Canada Bottling.
The program:

Boosted employee engagement and pride

Simplified recognition management across the organization

Reinforced brand love at every stage of the employee journey

Earned industry acclaim with the MarCom 2025 Gold Award for Strategic Communications

By proving that recognition fuels performance, Coke Canada Bottling demonstrated that appreciation is not just a perk — it’s a powerful growth and engagement strategy.